Valspar’s mission is to connect people to the power in color including the 300 million colorblind people in the World. Even they should be able to experience the brilliance of color.
We created psychedelic posters using the 27 colors most difficult for colorblind people to see and placed them in-store and in museums accompanied by the color enabled glasses. These posters created a personal experience around an otherwise static medium allowing people to play with their abilities to take in color.